News Archive

October 22, 2003
Wisconsin Dells and Pettit Form Partnership

The Pettit National Ice Center, a U.S. Olympic Training Facility, has just formed a new partnership with the Wisconsin Dells. The new sponsorship between one of the nation’s best vacation destinations and Milwaukee’s premier ice arena will include crossover promotions, trip giveaways, summer camp programs and much more.

“The Wisconsin Dells is a strong family brand,” said Cindy Yomantas, executive director. “We look forward to providing them with an Olympic-quality experience at the Pettit Center.”

“It seems like a natural fit,” said Senior Vice President Jill Brzeski of Boelter & Lincoln, the advertising agency representing Wisconsin Dells. “We’re both focused on providing families with a unique recreational experience.”

One of the main areas of focus for Wisconsin Dells at the Pettit National Ice Center will be taking part in the already popular Pettit Family Skate nights.

Contact: Rob Multerer
Director of Marketing
Pettit National Ice Center
414.266.0100, ext. 132
rmulterer@thepettit.com