News Archive

February 12, 2004
Journal Sentinel Partners With Pettit Center

The Pettit National Ice Center, a U.S. Olympic Training Facility, is proud to announce a new partnership with the Milwaukee Journal Sentinel. The Journal Sentinel, Wisconsin’s largest circulated daily newspaper, will sponsor a variety of activities at the Pettit Center.

“The Pettit National Ice Center is an incredible resource for Wisconsin’s athletes and we are fortunate to have this internationally-known facility in our own backyard,” said Sebastian Thackenkary, Brand Manager for the Milwaukee Journal Sentinel.

“We proudly support the Pettit Center in its efforts to provide training and recreational activities for the people of Southeastern Wisconsin, whether it’s world-class development of Olympic hopefuls or a variety of active programming options that bring families together.”

The Milwaukee Journal Sentinel joins a growing list of marquee brands that have recently signed sponsorship agreements with the Olympic Training Facility. Other recently signed sponsors include Wisconsin Dells, Palermo’s Pizza, Funjet Vacations and MJ Care.

“We are so pleased to welcome the Milwaukee Journal Sentinel to our family of business partners,” said Cindy Yomantas, Executive Director at the Pettit. “The decision- makers at the newspaper recognized the Pettit’s ability to deliver a true and attractive audience. We’re looking forward to bringing quantifiable value to their brand.”

For more information on the Milwaukee Journal Sentinel/Pettit Center relationship, please contact Rob Multerer at the Pettit National Ice Center by phone at 414.266.0100 ext. 132 or by email at rmulterer@thepettit.com.

Contact: Rob Multerer
Director of Marketing
Pettit National Ice Center
414.266.0100, ext. 132
rmulterer@thepettit.com